Free
The Buying-Signal Scorecard
How to tell who is actually ready to buy from who is just being polite
Sound familiar?
You post, people engage, and you message the ones who engaged. Most were only being polite, so the replies are thin and the numbers tell you nothing about what actually works.
A like, a fire emoji and a 'great post' are pleasant and worthless. One person describing their own problem in their own words is worth more than fifty people clapping. Treating the two the same is why outreach feels random.
The Scorecard is one page. It sorts every comment on your posts into eight types, gives each a readiness score out of five, and adds the two context rules that move a score up or down. There is a copy and paste prompt at the end so you can run it on your own last three posts today.
What you walk away with
You finish with a short list of who to message this week, and a reason for each name.
Get it
Where should it go?
Put your email in and a confirmation email arrives first. Click the link inside it and this lands in your inbox. You will also get the newsletter, and you can drop that at any time without losing this.