Newsletter
The Warm Up
Two short emails a week on catching buyers at the moment they show interest, written from live campaigns rather than theory.
What arrives
Two issues a week, and that is it
Tuesday
The teaching issue
One thing worth learning, worked through properly: what was tried, what the numbers did, and what would be done differently. Long enough to be useful, short enough to read with a coffee.
Thursday
The short one
One idea, one observation, or one thing that went wrong this week. Two minutes at most.
What it is not
No round ups. No pitch in every issue.
It is written from live campaigns, so when something did not work you will hear that too, with the numbers. If it stops being worth your time there is an unsubscribe link at the bottom of every issue and nobody will chase you about it. A confirmation email comes first, and nothing is sent until you click the link inside it.
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