How it works
A system that runs, not a project you manage
Day 0
Onboarding call. Connect your LinkedIn.
Within 48 hours
Live. Sources on, campaigns built, first messages ready for you to check.
Week 1
First conversations with people already showing interest.
What it does
Spot, check, reach, learn. Every day.
01 / Spot
See who is showing interest
People visit your site, view your profile, react to your posts, engage with your competitors, hire, raise money and change jobs. Most of that goes unseen. Here it gets caught, from up to five sources at launch, picked for your market.
02 / Check
Keep only the right people
Everyone is checked against the customer you actually want. You get a list each week of who is worth talking to, and the reason next to every name.
03 / Reach
Reach them while it still means something
Short, timed messages on LinkedIn and email. A person writes each campaign, and AI fits it to each lead and the thing they actually did. You choose how much you approve: start by approving everything, and hand over once you are confident. The moment someone replies, the conversation is yours.
04 / Learn
Track it to revenue, then do more of what works
Every step is tracked from the first thing someone did to the deal it became. The system learns which sources and angles produce pipeline and leans into them. Everyone not ready yet stays warm until they are.
One system, three tiers
It targets, times and remembers.
Way in A
Fits the profile
No sign of interest yet. Starts at the top.
Way in B
Already showing interest
Skips the queue, straight to Tier 2.
Tier 3
The wide net
Everyone who fits your ideal customer. Value-led nurture email.
Tier 2
Signal-led
People showing interest. Timed email and LinkedIn.
Tier 1
Personalised
Replies and hot leads. Straight to you.
How people move up
Their score goes up. Signals stack. A cold contact is promoted a tier.
Fuel
Your LinkedIn content is the fuel. More posts, more signals, more people moving up.
The playbook
When this happens, this goes out.
A ranked list of rules matches each person, company or signal to the right campaign. The system works down the list in order, so nobody gets the wrong message at the wrong time.
Play 01
Tier 2When
Someone visits your pricing page
This goes out
An email offering a short walkthrough video.
Play 02
Tier 2When
A connection views your profile after you post
This goes out
A timed message on LinkedIn, then email.
Play 03
Tier 2When
A founder in your market makes their first sales hire
This goes out
A direct email about giving the new hire a warm list on day one.
Play 04
Tier 1When
Two people from one company view your company page
This goes out
Straight to you, with the reason attached.
What counts
Three sources. Weighted.
Up to five sources at launch, picked for your market, and two new ones a month. Each is weighted, and each fades if nothing follows.
Channels you own
- Filled in a form or asked for a call6 months
- Replied to your message2 months
- Visited your pricing page2 months
- Came back to your site1 month
- First visit to your site2 weeks
Your LinkedIn
- Accepted your connection request2 months
- Commented on your post1 month
- Liked your post2 weeks
The wider market
- New leader hired into a role you sell to6 months
- Raised funding6 months
- Commented on a competitor's post1 month
- Job ad for a role you help with1 month
A second visit counts for more than the first.
Signals stack. Several small ones beat one big one.
Anyone who says no drops off the list.
Starting weights. They are tuned to your market as results come in.
What is included
Everything it takes. Nothing to wire up.
All the sending, data, enrichment and AI tools are included. No setup fee.
01
A signal strategy for your market
Which signs of interest matter for your buyers, and the angle for each.
02
Up to five sources at launch
From three places: channels you own, like site visits, form fills and link clicks. Your presence elsewhere, like profile views and engagement on your posts. And the wider market, like competitor engagement, hiring, company news and funding.
03
Two new sources a month
Built and turned into campaign angles. Keep what works, drop what does not.
04
Campaigns on LinkedIn and email
Built, launched and run for you, on pre-warmed inboxes from day one.
05
Your own workspace
Separate from everyone else, with data you own and can take with you.
06
An approval queue
Approve every campaign, every message or every person, or none of it. Start by approving everything and hand over once you are confident.
07
Profile suggestions for each sender
So the people who check you out after a message find a credible, relevant profile.
08
A shareable resource
One piece built for your wider market campaigns.
09
Domains in your name
Up to five extra sending domains that look like yours, bought and warmed from month two, so your main domain stays protected.
10
Reporting that answers the real question
What went out, what came back, and what produced pipeline.
11
All the tools included
Sending, data, enrichment and AI, and 2,500 contacts a month. If you already pay for a prospecting database, we use it.
12
An onboarding call
To connect your LinkedIn account. Live within 48 hours of your onboarding call.
Your level of control
Full control, as much as you want
AI checks, routes and adds a short personal line based on what the person actually did. It never writes a message from scratch. Start by approving everything, and hand over once you are confident. Nobody replies as you: the moment someone responds, the conversation is handed to you.
- 1Approve every campaignSign off the angle and the audience. Individual messages go out on their own.
- 2Approve every messageRead each message before it goes. Where most people start.
- 3Approve every personSay yes or no to each name before anyone is contacted.
- Start by approving everything. Hand over once you are confident.
What happens by when
If it is not working, you know early
Day 1
Setup
Signal strategy, campaigns and messages built.
Day 3
Launch
First campaigns live.
Days 7 to 14
First conversations
Replies land with you.
Days 15 to 30
First meetings
Sources widen as we learn what works in your market.
Day 30
Review
Results against the month one bar we agreed up front.
Day 60
Optimised
Nurture fills. Signals and campaigns tuned.
Day 90+
Attribution
See what produced what. First deals from month one land.
Months 1 to 3
Built and run with you
Signal strategy, campaigns and tuning.
Month 4 onwards
Choose how it runs
Run it yourself, with us, or fully by us.
Who does what
Three months together. Then choose how it runs.
Founding clients get months one to three fully done for them at the done-with-you price. From month four, pick the plan that fits.
01 / We do
Setup and launch
02 / We run, you control
Approve as much or as little as you want
03 / You choose
Keep us running it, or take the controls
Run it yourself
£1,250a month
The full engine. You build your own campaigns and plays.
Done with you
£1,800a month
The engine, plus setup support and feedback on your campaigns and plays.
Done for you
£2,800a month
I run it for you, completely.
For agencies
A service line you did not have to build
Start on your own pipeline for three months, with the method handed over so your team can run it for clients.
Then add a seat for each client, each in its own workspace. Pure Growth stays invisible in the reports, the app and the explainer pages. It becomes a revenue line, not a cost line.
First three months
On your own pipeline, with the method handed over so your team can run it.
One seat per client
Each client in its own workspace, with its own signal strategy and campaigns.
White label
Pure Growth stays invisible in reports, the app and the explainer pages.
Your level of automation
Approve every message, every person, or none of it. Most start by approving everything.
Tracking
Every deal, linked to what created it
One record of everything that happened to each account, in your own workspace. Within a month you know which signals earn and which waste, and the next month leans into what works.
- Which source produces replies, and which produces deals?
- Who is warming up this week?
- What led to this deal?
01 Sources
Where each lead came from: the list, the signal, the company.
02 Accounts
Who they are, how well they fit, and a score that warms with interest and fades with silence.
03 Signals
What happened, when, where it came from, and how strong it was.
04 Campaigns
What was sent, when, on which channel, and what came back.
05 Deals
With the timeline of signals and messages that created each one.
Coming soon
- The team app. Signals, campaigns and pipeline in one place.October 2026
- Two-way CRM syncIn development
- Retargeting and nurture adsRoadmap
- Website chat that captures interestRoadmap
The honest bit
What you keep if you leave
Better said early than dragged out of anyone later.
You keep
Every company, person, signal and score, and the reason behind each. Your data, your LinkedIn account, and the sending domains, which are registered in your name.
You do not keep
The engine that produced it, so nothing new comes out of it after you go. If you want your own instance one day, there is a route to it.
One more honest note: sending limits are kept conservative, but the risk of a LinkedIn restriction can be made very small, not removed entirely.
Proof
It runs end to end. Not in a demo.
24 Aug 2026
the day it first ran end to end
Questions
The worries, answered
Will my LinkedIn account get banned?
It stays within LinkedIn's limits and uses the safest, industry-recognised software. Sending limits are kept conservative. Your account stays yours, and the honest version is that restriction risk can be made very small but never removed entirely.
Is this just AI slop?
No. AI scans, checks, routes and adds a short personal line based on what the person actually did. It never writes a message from scratch: a person writes every campaign, and you choose how much of it you approve. The judgement and the conversation stay with you.
Isn't it weird if somebody else is replying from my profile?
Nobody replies as you. The system opens the conversation and hands it over the moment someone responds. You decide who picks it up.
What happens when it stops working, and who fixes it?
It is monitored, and failures raise an alert automatically. Fixing it is our job, not yours. That is the difference between this and something built for you and handed over.
Does it work with HubSpot?
Yes. HubSpot is already part of live client delivery, with people and the context behind them landing there for your own process to pick up. Other CRMs are a conversation, so bring it up on the call.
Free, for your market
See who is warming up in your market
The top signals for your market, 20 live leads showing high intent right now, and a multi-channel outreach framework to run at them. Built for your market. Free, and yours whether we work together or not.