For founder-led agencies and consultancies
Find the few who are ready to buy.Keep the rest warm until they are.
A plug-in outbound system that spots who in your market is showing interest, reaches them on LinkedIn and email while it still means something, and tracks every step back to revenue.
- Live in 48 hours
- You control what goes out
- You keep your data
- “posting but nothing's coming from it”
- “meetings are harder to book”
- “sales calls wasted on people who weren't ready”
- “we can't get leads outside of referrals”
- “hired three lead gen firms in four years, zero value”
- “money goes out on marketing and nobody can say what came back”
- “I'm the only one who can bring work in”
Sound familiar?
Great work. Unpredictable pipeline.
You are good at what you do, and the people who know you, know it. The trouble is everyone else, and the months when referrals go quiet.
01
Feast, then famine
Busy months kill the pipeline. By the time delivery calms down, the next quiet month has already started.
02
Referrals you cannot turn up
Most good work arrives by word of mouth. It is great work. You just have no control over how much, or when.
03
Posting into the void
You post for a few weeks, see nothing, get busy, stop, feel guilty and start again.
04
One client away from an emergency
Lose a big retainer and there is nothing behind it. So you take work you should not, at prices you should not.
The real problem
It is usually not the copy. It is the timing.
At any moment only a small slice of your market is ready to buy. Think five in every hundred. Next month it is a different five. They look exactly like everyone else on your list, and the ones already showing interest in you go unseen.
More content will not fix that. Neither will more volume or cleverer copy. What works is catching people at the moment they show their hand, and staying useful to everyone else until it is their turn.
Reach them this week
Found, checked against the customer you want, and messaged about the thing they actually did.
How you spot the five
Buying is a pattern, not a moment.
A like on your post means little. A like, then a profile view, then a comment on a competitor's post about referrals, then your pricing page, means someone is getting ready. Every signal adds up.
Example · Founder, 14 person design studio · 21 days
Score 0
Day 2
Liked your post
Day 6
Viewed your profile
Day 11
Commented on a competitor's post about referrals drying up
Day 14
Visited your pricing page
What happened
- LinkedInLiked your post+12
- LinkedInViewed your profile+25
- MarketCommented on a competitor's post about referrals drying up+30
- Your siteVisited your pricing page+45
Not yet. Kept warm.
Drafted, waiting for you
LinkedInHi Sam, saw your comment about referrals going quiet after the summer. That is the exact gap we help studios your size close. Happy to show you who in your market is warming up right now, if useful?
One system, three tiers
It targets, times and remembers.
Everyone who fits your ideal customer starts in the wide net and is kept warm. The moment they show interest, they move up a tier and get a timed message. Replies come straight to you.
Way in A
Fits the profile
No sign of interest yet. Starts at the top.
Way in B
Already showing interest
Skips the queue, straight to Tier 2.
Tier 3
The wide net
Everyone who fits your ideal customer. Value-led nurture email.
Tier 2
Signal-led
People showing interest. Timed email and LinkedIn.
Tier 1
Personalised
Replies and hot leads. Straight to you.
How people move up
Their score goes up. Signals stack. A cold contact is promoted a tier.
Fuel
Your LinkedIn content is the fuel. More posts, more signals, more people moving up.
How it works
Four things happen. None of them are your job.
You plug into a system that is already running, instead of commissioning a build. Live within 48 hours of your onboarding call.
Signals, live
Watching- Your site2m
Visited your pricing page
Founder, design studio
- LinkedIn9m
Viewed your profile after your post
MD, IT consultancy
- Market26m
Commented on a competitor's post
Owner, accounting firm
- Market1h
Hired a head of growth
Founder, SEO agency
- LinkedIn3h
Accepted your connection
Partner, brand studio
01Spot
See who is showing interest
People visit your site, view your profile, react to your posts, engage with your competitors, hire, raise money and change jobs. Most of that goes unseen. Here it gets caught, from up to five sources at launch, picked for your market.
SpotExampleSignals, live
Watching- Your site2m
Visited your pricing page
Founder, design studio
- LinkedIn9m
Viewed your profile after your post
MD, IT consultancy
- Market26m
Commented on a competitor's post
Owner, accounting firm
- Market1h
Hired a head of growth
Founder, SEO agency
- LinkedIn3h
Accepted your connection
Partner, brand studio
02Check
Keep only the right people
Everyone is checked against the customer you actually want. You get a list each week of who is worth talking to, and the reason next to every name.
CheckExamplePeople, ranked by score
Fit, then warmth
- 0192Tier 2
Founder, 14 person design studio
- 0284Tier 2
MD, 22 person IT consultancy
- 0379Tier 2
Owner, 9 person accounting firm
- 0441Not a fit
Freelance consultant
- 0533Not a fit
Recruiter
03Reach
Reach them while it still means something
Short, timed messages on LinkedIn and email. A person writes each campaign, and AI fits it to each lead and the thing they actually did. You choose how much you approve: start by approving everything, and hand over once you are confident. The moment someone replies, the conversation is yours.
ReachExampleMessage sequence
LinkedInEmailMessage 1 · LinkedIn · Day 0
Hi Sam, saw your comment about referrals going quiet after the summer. That is the exact gap we help studios your size close. Worth a look at who in your market is warming up right now?
Message 2 · Email · Day 3
Sam, one example: three founders in your space looked at design partners this week. Happy to send the list.
Approve sequenceEditMarked = fitted to Sam by AI. The rest is written by a person.
04Learn
Track it to revenue, then do more of what works
Every step is tracked from the first thing someone did to the deal it became. The system learns which sources and angles produce pipeline and leans into them. Everyone not ready yet stays warm until they are.
LearnExampleWhat led to this deal
Won- Day 2Liked your post
- Day 11Commented on a competitor's post
- Day 14Visited your pricing page
- Day 14Message 1 sent on LinkedIn
- Day 16Replied. Handed to you
- Day 41Deal won
Best source this month
Competitor engagement
More of it next month
Not ready yet
Kept warm in Tier 3
Back when they move
What changes for you
What lands on your desk on Monday
A short list of people worth talking to, with the reason next to each name. Approve, skip, or leave it on autopilot. Nothing new to log into, and that is the whole job.
In week one
The people who already showed interest in you, ranked, with the reason next to each name.
Who viewed your profile, engaged with your posts and visited your site in recent months, and never heard from you.
Example · This week
Worth talking to
5 to review
Sam Carter · Founder, 14 person design studio
Commented on a competitor's post about referrals, then visited your pricing page
Priya Shah · MD, 22 person IT consultancy
New head of growth hired, then viewed your profile twice
Tom Hughes · Owner, 9 person accounting firm
Replied to your guide email, then came back to your site
Leah Morgan · Founder, 18 person SEO agency
Commented on your post about timing
Dan Price · Partner, 11 person brand studio
Accepted your connection after your post
The playbook
When this happens, this goes out.
A ranked list of rules decides who gets what. Everyone gets the right campaign at the right moment, and nobody gets the wrong message.
Play 01
Tier 2When
Someone visits your pricing page
This goes out
An email offering a short walkthrough video.
Play 02
Tier 2When
A connection views your profile after you post
This goes out
A timed message on LinkedIn, then email.
Play 03
Tier 2When
A founder in your market makes their first sales hire
This goes out
A direct email about giving the new hire a warm list on day one.
Play 04
Tier 1When
Two people from one company view your company page
This goes out
Straight to you, with the reason attached.
Not AI slop
Written by a person. Fitted by AI.
Each campaign is written by a person. AI fits the marked parts to each lead: their business, their role and the signal that fired.
“Hi Sarah, saw you do SEO and AEO for med-tech firms. Most agencies we speak to grow on referrals, and their own pipeline gets neglected. I'd love to share a list of med-tech marketing leaders looking for AEO right now, and the signals we found. Would you like me to send it over?”
“Hi Tom, we heard your web design team is hiring for a new BD. It's a great addition, but the start can be wasted if they spend too long figuring out who to call. Happy to share a list of leaders looking for design services right now, if it's useful?”
What counts
Not every signal is equal
Some signs mean someone is close. Some mean very little on their own. Each is weighted, and each fades if nothing follows.
Most agency websites get a few hundred visits a month. That is why this watches LinkedIn and your wider market too, not just your site.
Channels you own
- Filled in a form or asked for a call6 months
- Replied to your message2 months
- Visited your pricing page2 months
- Came back to your site1 month
- First visit to your site2 weeks
Your LinkedIn
- Accepted your connection request2 months
- Commented on your post1 month
- Liked your post2 weeks
The wider market
- New leader hired into a role you sell to6 months
- Raised funding6 months
- Commented on a competitor's post1 month
- Job ad for a role you help with1 month
A second visit counts for more than the first.
Signals stack. Several small ones beat one big one.
Anyone who says no drops off the list.
Starting weights. They are tuned to your market as results come in.
Proof
Live results, with the sample size attached
From campaigns running on this system now. Small samples are labelled as small.
| Campaign | People | Accepted | Replied |
|---|---|---|---|
| Timing and signals | 45 | 57.5% | 39.1% |
| Inbound intent | 12 | 54.5% | 40.0% |
| Signal commenters | 29 | 72.4% | 31.6% |
| UK agency founders | 1,340 | 41.3% | 33.0% |
| Lead magnet engagers | 97 | 50.5% | 25.8% |
| Signal-led outbound | 2,206 | 24.9% | 23.6% |
Why this, not that
Not a tool. Not a build. Not another agency.
You have probably tried at least one of these. Each has its strengths. Here is where each one tends to fall short.
What usually happens
Good tools, each doing one job well. But results need several working together: finding interest, checking fit, personalising, routing, tracking across channels, landing in your CRM. Someone has to wire all of that into your stack, and in a team of 5 to 30 nobody owns it.
With Pure Growth
The whole system arrives already wired, and configured for your market.
The whole system, already wired
Not a tool to integrate or a build to commission. It arrives working, set up for your market.
Someone whose job is to make it better
Not a support desk. New sources and angles tested every month, and a straight answer on where you are leaving results on the table.
It thinks in accounts, not campaigns
Nothing starts from scratch. Everything it learns about your market carries forward.
Live in 48 hours, and it does not decay
No single person's spare time holding it up.
What happens by when
Live in 48 hours. First replies in week one.
Day 1
Setup
Signal strategy, campaigns and messages built.
Day 3
Launch
First campaigns live.
Days 7 to 14
First conversations
Replies land with you.
Days 15 to 30
First meetings
Sources widen as we learn what works in your market.
Day 30
Review
Results against the month one bar we agreed up front.
Day 60
Optimised
Nurture fills. Signals and campaigns tuned.
Day 90+
Attribution
See what produced what. First deals from month one land.
Months 1 to 3
Built and run with you
Signal strategy, campaigns and tuning.
Month 4 onwards
Choose how it runs
Run it yourself, with us, or fully by us.
Said plainly
Four things we will not do
This category oversells. Here is where the line is.
01
We will not take control away from you.
You decide how much you approve. Start by approving everything, and hand over once you are confident.
02
We will not guess who someone is.
If we cannot match a person with confidence, they are left out, not padded in.
03
We will not message anyone who said no.
They drop off. Nobody gets chased twice by two people at your firm either.
04
We will not create demand that is not there.
It finds and times the interest your offer earns. It cannot invent it.
A good fit
- A founder-led agency, consultancy or professional services firm
- 5 to 30 people, selling deals of £10,000 or more
- You and your buyers are active on LinkedIn
- The founder does most of the selling
Not a fit
- Solo operators and freelancers
- Agencies that sell outbound or lead generation themselves
- Buyers who are not on LinkedIn
- Regulated sectors where buying triggers cannot be seen
If that is not you, I will say so on the first call. A clear no is worth more to both of us than a maybe.
Pricing
Three ways to run it. One simple start.
No setup fee. If month one misses the bar we agree together, you walk, with nothing further owed.
Run it yourself
£1,250a month
The full engine. You build your own campaigns and plays.
- Your own workspace, with data you own
- All signal sources, sending, data and AI tools
- 2,500 contacts a month
- Monthly check-in
Done with you
£1,800a month
The engine, plus setup support and feedback on your campaigns and plays.
- Everything in Run it yourself
- Setup support
- Feedback on your campaigns and plays
- Fortnightly check-in
Done for you
£2,800 a month
£1,800
a month for months one to three, founding clients
I run it for you, completely.
- Everything in Done with you
- Signal strategy, campaigns and messages written for you
- Two new signal sources and angles a month
- Fortnightly check-in
Founding offer
10 places in total
Done for you, at the done-with-you price.
For the first ten clients, months one to three are fully done for you at £1,800 a month, in exchange for a case study, a testimonial and honest feedback.
Each extra sender is £400 a month and adds another 2,500 contacts. No setup fee.
01
Month one has a bar
We agree what month one must deliver on the strategy call. If it is not met, you walk, with nothing further owed.
02
Then two months to dial it in
Month one proves response. Months two and three turn it into pipeline. After that, one month's notice.
03
You keep everything it learned
Leave and you keep every company, person, signal and score, and the reason behind each. Your LinkedIn account and domains stay in your name.
For agencies
Run it for your clients, under your brand
Start on your own pipeline for three months, with the method handed over so your team can run it for clients.
Then add a seat for each client, each in its own workspace. Pure Growth stays invisible in the reports, the app and the explainer pages. It becomes a revenue line, not a cost line.
Client seats from £750 a month.
“Your pipeline should not depend on you having a spare week.”
Hyde PhillipsFounder, Pure GrowthWho runs it
Most founder-led agencies are brilliant at creating demand for their clients and have nothing running for themselves. Work arrives by referral, the founder sells between deliveries, and a quiet month shows up too late to fix.
I have spent 15+ years building marketing automation and go-to-market systems, and I kept seeing the same thing. The interest was there. Nobody was catching it, and nobody was following up when it counted.
So Pure Growth is that system, for your own pipeline. You plug in, it is live in 48 hours, and someone whose actual job it is keeps making it work better. You keep your data, your accounts and everything it learns about your market.
Questions
The things founders ask first
Something missing? Ask it on a call, or email hyde@pure-growth.uk.
How much does it cost?
Three ways to run it: run it yourself at £1,250 a month, done with you at £1,800, or done for you at £2,800. The first ten clients get months one to three fully done for them at £1,800 a month. No setup fee, and month one has a bar we agree together: if it is not met, you walk.
Our website does not get much traffic. Will it work?
Yes. Most agency websites get a few hundred visits a month, which is why this watches LinkedIn and your wider market too, not just your site: profile views, engagement on your posts, competitor engagement, new hires and company news.
Will my LinkedIn account get banned?
It stays within LinkedIn's limits and uses the safest, industry-recognised software. Sending limits are kept conservative. Your account stays yours, and the honest version is that restriction risk can be made very small but never removed entirely.
Is this just AI slop?
No. AI scans, checks, routes and adds a short personal line based on what the person actually did. It never writes a message from scratch: a person writes every campaign, and you choose how much of it you approve. The judgement and the conversation stay with you.
Isn't it weird if somebody else is replying from my profile?
Nobody replies as you. The system opens the conversation and hands it over the moment someone responds. You decide who picks it up.
I don't need volume. I need the right quality accounts.
Good, because this is not a volume play. It finds the people in your market showing interest now, checks each one against the customer you want, and puts them in front of you with the reason attached. Fewer, better conversations.
Why not just pay per meeting?
Paying per meeting buys meetings and builds nothing. It also pays the supplier to book anyone who will take a call, which is the wasted call problem you already have. Here you keep the accounts, the data and everything the system learns.
I could build this myself with AI.
You could. Anyone smart can build something impressive quickly. What takes the time is turning good marketing strategy into a system that does what you actually want, keeps working, and gets better. Build it yourself and you are the one fixing it when it breaks, on whatever spare time you have left.
We want to own it, not rent it.
You own your data, your accounts and everything the system learns about your market, and you can take it with you. An owned build stops improving the day it ships, so you get more from plugging in. If you want your own instance later, there is a route to it.
We are not going to invest in something that might pay out in three months.
Here is what happens by when: conversations in week one, meetings inside the first month, attribution by month three. Month one has a bar we agree together. If it is not met, you walk, and you will know early rather than at the end.
I do not have time to manage another supplier.
There is nothing to manage. Setup is ours and takes 48 hours. After that you approve as much or as little as you want, and that is the whole job.
What happens when it stops working, and who fixes it?
It is monitored, and failures raise an alert automatically. Fixing it is our job, not yours. That is the difference between this and something built for you and handed over.
Does it work with HubSpot?
Yes. HubSpot is already part of live client delivery, with people and the context behind them landing there for your own process to pick up. Other CRMs are a conversation, so bring it up on the call.
Free, for your market
See who is warming up in your market
The top signals for your market, 20 live leads showing high intent right now, and a multi-channel outreach framework to run at them. Built for your market. Free, and yours whether we work together or not.
The Warm Up
Two short emails a week
Two short emails a week on catching buyers at the moment they show interest, written from live campaigns rather than theory.